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Advertising



Bussiness Brief

Our team tries to understand the client's mission and promotion motivations. We list down the brand challenges and objectives that your business aims to solve and emphasize why paid promotion is the need of the hour. The goal aspect of the business brief is to help us and the advertisers team to align and set right expectations.This may take 1-2 working days.

Media Plan

We Define the marketing problem, conduct a SWOT analysis of the business as well as the competitors. Determine the behaviour and attitude of the audience who are more likely interested in the product or service which is offered by the business and prepare short and long term media plans with valuable KPIs within 2-3 working days.

Campaign Launch

Campaign launch plays a very vital role in advertising. We coordinate with creative agencies, ad networks, DSP’s or any other third parties involved and ensure every ad campaigns are launched on time and reap the best results from them.

Optimization

HISY campaign management team is a well informed and comprehensive team who keeps themselves informed about the new efficient features across all platforms. We monitor our campaigns constantly and optimise them to perform better and yield the best results all the time.

Performance Reports

Weekly ad performance reports include information about gains, optimisations and what to expect from the upcoming week is regularly shared with the advertisers. We also ensure to include useful insights, graphs and recommendations in a plain language which can be understood by anyone with limited knowledge on digital advertising.

Business Review

Business review is conducted every quarter to understand the performance position of the advertising campaigns with respect to the goals and KPIs set in the media plan. Business reviews helps the advertisers and also HISY team to understand where we stand and the road map of the promotions on quarterly basis.