Video Advertising

Audience

Reach your most attractive customers and prospects on YouTube. Audience data is updated for every impression, so advertisers reach only the most relevant users on YouTube. Signals from across Google Properties are used to ensure advertisers reach the most accurate audience.

Ad Formats

HISY offers all ad formats provided by YouTube and Google that allow products to align with advertiser marketing objectives to grow awareness, increase consideration and drive action.

Bumper ads: For brand awareness
TrueView Ads: Engage with the video
Masthead Ads: Massive reach in short time
Non-skippable ads: Drive awareness
Outstream video: Video ads to gain more reach on mobile sites and apps

Creative Strategy

HISY uses a framework backed by Google called ABCD-Attract, Brand, Connect, Direct.

Attract: Hook the audience and get them to tune in
Brand: Make consumers see and hear the brand
Connect: Make audience think or feel about the brand
Direct: Get them to take action

Every creative is built based on this framework personalized to the audience targeted and the objective which needs to be achieved.

Drive Actions

Over 40% of global shoppers say they’ve purchased products that they discovered on YouTube. Convert the audience's attention and intent into valuable website conversion and lead generation. Find the perfect balance between intent and scale and drive the best performance